K-POP Miscellaneous

BTS’s New Promotional Song For Hyundai ‘IONIQ: Im On It’


Boy group BTS collaborates with Hyundai Motors for a song and music video for the first time for the promotion of their new smart car, IONIQ, official audio for which was released on August 31, 2020

The single IONIQ: I’m On It sees BTS highlighting the traits of the EV car. The song gives voice in line with IONIQ’s goal of providing eco-friendly individualized electric mobility by showing the experiences of BTS members. The lyrics, however, are vague and can easily be interpreted in multiple different ways. 

Speaking up on this collaboration, Wonhong Cho(Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company) said, “I hope Hyundai and BTS’s new collaboration song encourages the band’s global fan base as well as our customers to draw their attention to Hyundai’s vision for clean mobility, which is being realized through the new IONIQ EV brand” 

The music video for the song premiers on Hyundai Motors’ YouTube Channel on September 2, 2020. 

IONIQ X BTS : I’m On it (Lyric Video)

IMAGE/VIDEO COURTESY – Hyundai Motors’ YouTube Channel

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